About Services Contact
info@colo-media.com 540-632-1734
Roanoke · Richmond · DMV

Local marketing
that pays
for itself.

A small, focused team delivering lead generation, local SEO, and paid media for home service businesses — with every dollar tied to a measurable return.

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01 — Focus
Home service &
local business

We work with the businesses
that run your community.

Plumbers, HVAC contractors, electricians, roofers, general contractors — businesses where the phone call is the conversion and a single new customer relationship is worth years of revenue. We know this world specifically: the urgency of emergency searches, the hyperlocal nature of trust, and what it takes to show up first when it matters most.

We also work with professional service firms — law practices, architects, financial advisors, and accountants — where the buyer researches carefully before they commit, every qualified lead carries real revenue potential, and credibility is the whole game.

HVAC Plumbing Electrical Roofing Pest Control Contractors Architects Law Firms Financial Advisors Accountants
02 — Philosophy

If it doesn't
pay for itself,
it doesn't count.

Every channel recommendation we make is framed around a single question: what does this cost per lead, and does that number make sense against your average job value? We track calls to their source, report in plain language, and optimize relentlessly toward cost per lead — not impressions, not reach, not clicks that don't answer.

2.7×
Average client ROI, Year 1
$22
Avg. cost per lead at SEO maturity
Every lead
Tracked to its source and cost
03 — Services
01
Local SEO & Google Maps
Google Business Profile, citations, on-page optimization, and rank tracking — the organic foundation that compounds over time.
02
Google Local Services Ads
Pay-per-lead ads at the very top of search. The highest-ROI paid channel for most home service businesses.
03
Google Search Ads (PPC)
High-intent keyword campaigns with conversion tracking, negative keyword discipline, and landing pages built to convert.
04
Facebook & Meta Ads
Demand generation and retargeting for seasonal campaigns, maintenance offers, and project-based services.
05
Websites & Landing Pages
Conversion-focused websites and dedicated landing pages built to turn visitors into phone calls — fast-loading, mobile-first, built around one goal.
06
Logos & Branding
Brand identity built for the real world — trucks, yard signs, and search results. Distinctive marks that homeowners remember before they ever call.
07
Content & SEO Strategy
Pillar page architecture, service area pages, and AI-assisted content production that builds topical authority over time.
04 — Team

Every client works
directly with us.

No account coordinators, no handoffs. The people who plan your strategy are the people who execute it — and the people who answer when you call.

Matthew Shaughnessy, Founder and Lead Strategist at Colo Media
Matthew Shaughnessy
More than a decade of marketing experience across Virginia and the eastern United States — including roles in university athletics and at a regional advertising agency — before building Colo Media to help local businesses grow. Matthew's strength is strategy: reading an audience and a market, then building the channel mix that actually works for it. He's also the ROI guy — he knows how to test channels, measure them honestly, and understand exactly what each one is worth to the bottom line.
Roanoke · Richmond · DMV
Rene Ramlow, Local SEO and Paid Search Lead at Colo Media
Rene Ramlow
Rene leads local SEO, paid search, and email execution. She brings experience from a leading Washington, DC think tank, where she managed digital campaigns and audience growth across email and paid channels. She pairs sharp analytical instincts with hands-on execution — the person making sure rankings climb, campaigns stay optimized, and reporting actually means something.
Director of Client Performance
05 — Contact

Find out who's
beating you
on Google right now.

We research your market before we talk — competitors, ranking gaps, review velocity, ad spend estimates. The first call is already worth something before you commit to anything.

Roanoke · Richmond · Northern Virginia