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Roanoke, Virginia

Marketing built
for the Roanoke Valley.

This is where Colo Media was founded and built. Even after relocating our home base to Richmond in 2026, Roanoke remains the market our roots run deepest in — we know the competitors, the seasonal patterns, and what it takes for a home service business to dominate search from Salem to Vinton to the city core.

The Roanoke Market
Why local matters here

Roanoke is a tight, relationship-driven market. Homeowners talk to their neighbors, and a strong reputation compounds fast — but so does a competitor's head start. The plumbing and HVAC companies that invested in local SEO three years ago now own the Map Pack, and catching them requires a deliberate strategy, not a generic campaign.

This is where we got our start, and we know the market from the inside. We know which competitors are running LSAs, which have neglected their Google Business Profiles, and where the gaps are in every major trade. When we audit a Roanoke business, we arrive already knowing the competitive landscape — not learning it on your dime.

The Valley's geography matters too. Service areas spanning Roanoke, Salem, Vinton, Cave Spring, and Hollins need location pages and service-area strategy built around how people here actually search — not a one-size template.

What We Do Here
01

Local SEO & Google Maps

Rank in the Map Pack for your service and area. The highest-ROI long-term investment.

02

Google Local Services Ads

Pay-per-lead ads above all other results. Fastest path to verified leads.

03

Paid Search (PPC)

High-intent keyword campaigns for immediate lead flow while SEO matures.

04

Facebook & Meta Ads

Demand generation and retargeting for seasonal and project-based services.

05

Websites & Landing Pages

Conversion-focused pages built to turn local traffic into phone calls.

06

Logos & Branding

Brand identity built for trucks, signs, and search results in your market.

Industries We Serve in Roanoke

Specialized by trade — not a generic playbook.

HVAC

Peak-season surge strategy for Valley summers and winters, maintenance contract marketing.

Plumbing

24/7 emergency keyword domination, water heater and repipe content for Roanoke homes.

Electrical

Panel upgrades, EV charger installs, safety-driven content for an aging housing stock.

Roofing

Storm-season campaigns, high-ticket project landing pages that pre-qualify leads.

Pest Control

Recurring service acquisition, seasonal pest content, neighborhood-level targeting.

Law Firms

Personal injury and bankruptcy practices — attorney-attributed content, high-intent PPC.

Areas We Serve
Roanoke Valley coverage
Roanoke · Salem · Vinton · Cave Spring · Hollins · Botetourt County · Bonsack · Daleville · Blue Ridge · Troutville · and the surrounding Roanoke Valley
The Team

Every client works
directly with us.

No account coordinators, no handoffs. The people who plan your strategy are the people who execute it — and the people who answer when you call.

Matthew Shaughnessy, Founder and Lead Strategist at Colo Media
Matthew Shaughnessy
More than a decade of marketing experience across Virginia and the eastern United States — including roles in university athletics and at a regional advertising agency — before building Colo Media to help local businesses grow. Matthew's strength is strategy: reading an audience and a market, then building the channel mix that actually works for it. He's also the ROI guy — he knows how to test channels, measure them honestly, and understand exactly what each one is worth to the bottom line.
Rene Ramlow, Local SEO and Paid Search Lead at Colo Media
Rene Ramlow
Rene leads local SEO, paid search, and email execution. She brings experience from a leading Washington, DC think tank, where she managed digital campaigns and audience growth across email and paid channels. She pairs sharp analytical instincts with hands-on execution — the person making sure rankings climb, campaigns stay optimized, and reporting actually means something.
Contact

Find out who's
beating you
on Google right now.

We research your market before we talk — competitors, ranking gaps, review velocity, ad spend estimates. The first call is already worth something before you commit to anything.

Roanoke · Richmond · Northern Virginia